Sales Development Representative - Outbound

Application deadline:

Monday, March 1, 2021 - 7:30am


Watchfire Signs, LLC


NOTE:  Danville, IL is 2.5 hours from Chicago, 1.5 from Indianapolis, 0.5 from Champaign/Urbana.

Watchfire Signs is an 85+ year old company that is rapidly growing as an industry leader in the cutting-edge technology of digital LED signs.  Our electronic message centers (EMCs) are designed for 24/7 outdoor signage use in all weather conditions.  These cutting-edge outdoor LED displays may be as small as a time-and-temperature sign at a local bank or as large as 15'x50' and beyond.  Our on-premise division sells to sign companies and dealers who re-sell our EMCs as a portion of a complete signage / business identity package for their customers.

Vertically integrated, Watchfire does everything from product engineering and circuit board assembly through final product integration and calibration. Post-sale, we provide world-class technical service and support.  This allows us to sustain our position as the quality leader and the premium provider in our industry.

Based in Danville, Illinois, Watchfire offers comprehensive benefits including 401K with company matching, affordable health & dental insurance, paid time off in year of hire, continuing education assistance and career advancement opportunities.  We have been an employer of choice for decades, offering an opportunity to work in an entrepreneurial environment where decisions can be made quickly.

Position Description: 

The Outbound SDR is a high-energy, go-getter, who will proactively seek out new sales targets via phone, email, and social media. They will connect with prospects who are unfamiliar with Watchfire's services, generate interest among existing customers for replacement/upgrade, and connect qualified prospects with our Outside Sales team. The Outbound SDR will regularly coordinate with Regional Sales Managers to pursue new prospects and hand off qualified leads to the local sales team.

The Outbound SDR will report to the Business Development Manager and be part of the Business Development team. The Outbound SDR will always be on the lookout for new strategies, and they are encouraged to collaborate with their manager and teammates to reach individual and team performance goals. 

*Watchfire is an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.


  • Comfort with B2B sales prospecting via phone and email
  • Ability to become familiar with a complex, technical product
  • Willingness to learn and consistently utilize technology platforms like Salesforce, SalesLoft, and others
  • Ability to utilize remote-work technology


  • Bachelor’s degree in business, marketing, sales, or similar preferred
  • Associate degree or sufficient, relevant experience considered
  • 1 – 2 years of sales experience
  • Previous experience with Salesforce, Pardot, SalesLoft, or similar CRM and sales engagement tools
  • Experience with B2B prospecting

*Legal authorization to work in the US required. We will not consider candidates who need sponsorship, now or in the future, to be legally employed in the US.  No H1B, OPT, CPT or other “temporary work authorization” candidates will be considered.

Employment type: 

  • Full time

Days per week: 

Monday - Friday



Years of experience: 

  • 1 - 2 years


Hourly based, plus commission eligible.

Required degree level: 

  • Associate's degree
  • Bachelor's degree


Watchfire Signs offers a variety of benefits that include: medical, dental, vision, 401K, paid time off and much more!