Sales Development Representative

Employment type: 

  • Full time


Required Education/Qualifications 4-year degree in business, marketing or similar field STRONGLY preferred; 2+ years full-time experience in marketing, sales, or lead generation ideal; Multi-tasking, self-starting, organizational, (outstanding personal drive) self-driven and auto-direction skills required; Ability to read, analyze and interpret sales and marketing data; Requires exceptional verbal communication skills in evaluating, communicating, nurturing and developing leads; Requires excellent written communication skills and strong knowledge of Microsoft Office tools in a windows environment; or similar CRM experience strongly preferred; Occasional travel may be required.


Watchfire Signs is an 85+ year old company that is rapidly growing as an industry leader in the cutting edge technology of digital LED signs.  Our electronic message centers (EMCs) are designed for 24/7 outdoor signage use in all weather conditions.  These cutting edge outdoor LED displays may be as small as a time-and-temperature sign at a local bank or as large as 15'x50' and beyond.  Our on-premise division sells to sign companies and dealers who re-sell our EMCs as a portion of a complete signage / business identity package for their customers.

Vertically integrated, Watchfire does everything from product engineering and circuit board assembly through final product integration and calibration. Post-sale, we provide world-class technical service and support.  This allows us to sustain our position as the quality leader and the premium provider in our industry.

Based in Danville, Illinois, Watchfire offers comprehensive benefits including 401K with company matching, affordable health & dental insurance, paid time off in year of hire, continuing education assistance and career advancement opportunities.  We have been an employer of choice for decades, offering an opportunity to work in an entrepreneurial environment where decisions can be made quickly.

All candidates must have full authorization to work in the US without requiring current or future sponsorship. No H1B/OPT/CPT visa candidates.


  • Expertly manage and nurture inbound sales leads from initial contact through maturation while coordinating with marketing department and outside sales representatives. 
  • Document daily activities via thorough documentation and process and coordinate with sales team leadership.
  • Respond to all inbound leads and forward qualified leads to Account Executives.
  • Responsible for developing and managing relationships with prospects via phone, email, or online chat.
  • Identify new lead prospects through internet research and social media.