Marketing Manager

Employment type: 

  • Full time

Years of experience: 

  • 3 - 5 years

Days per week: 

Monday - Friday




EnvirOx, LLC Position Description Job Title: Marketing Manager Department: Marketing Reports To: President FLSA Status: Exempt Location: “Driving distance” to Danville, IL Summary: Reporting to the President, the Marketing Manager joins the EnvirOx management team. She or he oversees a department of design , lead generation and digital marketing specialists, focus ing on sales lead generation, brand management and strategic sales suppo rt. Additional primary responsibilities include strategic marketing development and sales/marketing project execution. The Marketing Manager work s closely with the Executive team and cross departmentally to direct and/or participate in product launches, ne w product development and high - level marketing strategy. The Marketing Manager excels at thinking creatively and strategically, has a strong understanding of marketing principles , technology , and is comfortable with interpreting research data for use in sh aping a marketing campaign. Essential Duties & Responsibilities • Develops and executes the marketing vision and strategy for the company in line with company objectives. • Works in collaboration with the company leadership team in key areas e.g. strategy development, company - wide initiatives, national account support. • Owns marketing responsibility for incoming pipeline as well as contributing to retention efforts post - sale. • Manages all activities and team members within the marketing department. • O versees the company’s marketing budget. • Coordinates all product marketing, including evaluation, development, design, and launch. • Manages creation and publication of all marketing and sales collateral. • Directs inbound digital marketing strategy, including social media, email marketing, SEO, content creation, promotional campaigns and online advertising. • Manages and improves lead generation campaigns, measuring and reporting on results. • Manages the resources that respond to distributor and customer marketing requests. • Works closely with sales team members to create situation - specific campaigns as needed. • Manages design projects, coordinating multiple resources and meeting deadlines. • Responsible for all elements of the EnvirOx brand, including design, copywri ting and brand experience. Develops, manages and maintains proper use of all branding elements in sales, marketing and promotional materials. • Manages public relations, representing the company at speaking engagements and with media. • Coordinates trade show s, including committee activity and scheduling. • Responsible for market segment and competitor research. • Manages the sales development resource. • Develops and executes sales development initiatives, campaigns and programs. • Responsible for managing marketing technology stack, including CRM, content management systems and marketing automation. Supervisory Responsibilities Directly supervises 2 - 3 employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Managing and Developing direct reports responsibilities include: • interviewing, hiring, on - boarding and continuously training employees • planning, assigning, and directing work • appraising performance (written documentation), including one annual review • rewarding and disciplining employees • addressing complaints and resolving problems • Assessing strengths of employees and capitalizes on skill sets to benefit the department • Recognizing areas of opportuniti es and developing action plans around these • Working in conjunction with the employee to develop goals that complement the EnvirOx Strategy and Marketing Department goals Education and/or Experience Bachelor's degree (B. A.) from four - year College or univ ersity; five years related experience and/or training; or equivalent combination of education and experience. Demonstrates complete understanding of modern marketing tactics and methods, including marketing automation, digital marketing, inbound content - ba sed marketing, sales funnel best practices, lead generation and management. Technical Skills To perform this job successfully, an individual should have knowledge and experience with the following Software and Web Applications: • SalesForce or similar CRM • Microsoft Office Suite • Content management systems (CMS) • Email marketing software • Digital advertising, PPC and analytics software