Interior LED Display & Scoreboard Specialist

Application deadline:

Friday, April 30, 2021 - 7:00am


Watchfire Signs, LLC


NOTE:  Danville, IL is 2.5 hours from Chicago, 1.5 from Indianapolis, 0.5 from Champaign/Urbana.

Watchfire Signs is an 85+ year old company that is rapidly growing as an industry leader in the cutting-edge technology of digital LED signs.  Our electronic message centers (EMCs) are designed for 24/7 outdoor signage use in all weather conditions.  These cutting-edge outdoor LED displays may be as small as a time-and-temperature sign at a local bank or as large as 15'x50' and beyond.  Our on-premise division sells to sign companies and dealers who re-sell our EMCs as a portion of a complete signage / business identity package for their customers.

Vertically integrated, Watchfire does everything from product engineering and circuit board assembly through final product integration and calibration. Post-sale, we provide world-class technical service and support.  This allows us to sustain our position as the quality leader and the premium provider in our industry.

Based in Danville, Illinois, Watchfire offers comprehensive benefits including 401K with company matching, affordable health & dental insurance, paid time off in year of hire, continuing education assistance and career advancement opportunities.  We have been an employer of choice for decades, offering an opportunity to work in an entrepreneurial environment where decisions can be made quickly.

Position Description: 

An Interior LED Display & Scoreboard Specialist will work directly with dealers, sales managers, and territory managers to create relationships with decision makers in the education industry (i.e. collegiate, high school, secondary schools), pro audio video industry, park & recreation market and professional sports facilities.

*Watchfire is an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.


  • Primary focus will be lead generation and relationship building within the A/V, Sports and Education markets.
  • Drive sales opportunities through weekly face-to-face meetings.    
  • Watchfire will provide a list of contacts for arranging appointments and face-to-face meetings with a structured presentation approach.
  • Make concise and compelling presentations to target audiences
  • Represent Watchfire at relevant industry trade shows focused on conducting product demonstrations and answering product capability questions
  • Drive sales opportunities through weekly face-to-face meetings.
  • Evaluate facilities to help make proper hardware and software recommendations.
  • Follow up on leads generated by marketing efforts to include phone calls, emails, and face-to-face meetings.
  • Utilize CRM tools to record sales activities in support of developing and maintaining a consistent sales pipeline.
  • Generate proposals and guide prospects through the buying process.
  • Maintain awareness of relevant sports market knowledge and trends, including but not limited to:  evolving display and scoring technologies, high-profile opportunities, pricing, and shifts in the competitive landscape.
  • Provide detailed summaries of project requirements to internal management when submitting projects for quote preparation.


  • Associates degree in business, sales, or technology
  • Bachelor’s Degree in business, sales, or technology is preferred
  • 5+ years of outside B2B sales experience with a track record of success
  • 2+ years experience selling in the display/scoreboard industry, pro A/V industry, or general sports industry.
  • Experience working with a dealer network.
  • History of prospecting and new account generation.
  • Compelling presentation skills with a natural ability to hold strategic conversations and analyze audiences to change tactics
  • Experience analyzing and preparing responses to formal RFPs
  • Past CRM usage, ideally
  • Willingness and ability to fly as needed to attend sales presentations and trade shows
  • Maintain physical ability to do moderate lifting and to complete the moderately demanding physical activities required in the job
  • Proficiency in the key Microsoft programs: Outlook, Word, Excel, and PowerPoint
  • Must possess and maintain a valid driver’s license and the ability to rent vehicles

*Legal authorization to work in the US required. We will not consider candidates who need sponsorship, now or in the future, to be legally employed in the US.  No H1B, OPT, CPT or other “temporary work authorization” candidates will be considered.

Employment type: 

  • Full time

Days per week: 

Monday - Friday



Years of experience: 

  • 3 - 5 years


Salary based, plus commission eligible.

Required degree level: 

  • Associate's degree
  • Bachelor's degree


Watchfire Signs offers a variety of benefits that include: medical, dental, vision, 401K, paid time off and much more!