Advantage realizes how important it is for the local economy to
keep retail sales dollars local. In an effort to address some
of the high leakage dollars to other communities and to raise
consumer awareness of products produced and
made right here at
home, an initiative called “Think Vermilion County First” was
created in 2002. The overall message of the initiative is to
support local businesses by spending dollars locally.
support of local businesses and keeps dollars circulating.
Studies show that a dollar spent at a locally owned store is
usually spent 6 to 15 times before it leaves the community.
local investment and growth. As the local economy
strengthens and flourishes, that economy attracts more
It adds to our
community’s tax base. These taxes help provide local
services, roads, as well as fire and police protection.
jobs. Small, local businesses are the largest employer
sustain our one-of-a-kind businesses. These are an
integral part of our distinctive character.
work, eat, educate, have fun and raise your family here.
Programs under the Think Vermilion County
First initiative include the Consumer Product Awareness Campaign
and Chamber Dollars.
The objective of both is to increase retail sales dollars in our
county in support of local businesses; increase overall consumer
awareness of local businesses and
products produced in Vermilion
County and to increase the level of customer service by
providing materials to local businesses, optimally increasing
Look for those red
and blue labels in our grocery stores recognizing the products
made and produced locally, the car labels at your auto dealers,
and the Chamber Dollar clings
at local participating business.